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Product Designer & E-commerce Front-end Specialist


Hello! I've been helping people to enjoy their online shopping experience since 2019 when I pivoted into UX design as a visual designer.

Led end-to-end design from concept development to implementation of useful features (incl. executing front-end design work and leveraging the shopping navigation system), achieving the target of improving the average session of duration by 6.5% within 10 months.


Also, I've addressed the pain points of the checkout procedure, which resulted in a 14.6% increase in overall conversion rate and a 3% reduction in bounce rate.

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