T&T Supermarket 2022
Integrating a New Feature
— Mix and Match
Role: Data Analysis, UX research & UX / UI
Team: 1 Product Manager / 3 Engineers / 1 Project Manager /
1 Business Operation Manager
Type: Responsive Web & Native App ( IOS & Android )
Tools: Adobe XD / Miro / Figma
Timeline: August 2022 - September 2022
Released Time: September 2022
Mix-and-Match Meaning in Retail Business
The Mix and Match promotion gives customers a discount when they buy a specific number of items from the predefined item list. The promoted items could be a single product or product family.
Customers might often see this promotion in the supermarket or supermarket's weekly flyers.
Business Opportunity
Offline stores' sales reports showed mix-and-match promotion drove the double digits growth in sales in the recent three years. So, we strongly believe it will help the online business if we integrate this feature appropriately.
Competitor Analysis
use the tag to indicate the promotion
after clicking the tag, pup up a layer to show the product detailed information
Insights:
• lack of a call to action button to guide users to explore more
• have an obstacle for users to understand selecting the product family to get the discount, not only just for this particular item
use short description
to show the promotion
double display the mix-and-match information on the product detail page
Insights:
• hard to find the information
• only can use on a single item
Workflow
Solution
Mix-and-Match on the product listing page
Solution
Mix-and-Match on the product detail page
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