Toasta Cafe Restaurant

Visual Identity & Social Media Content

Process Work

Toasta Tea Shoppe is a small restaurant serving various beverages and Shanghai meals.

Challenges: How to introduce exotic food to Canadians?

Goals: To reach 50% of the sales objective

Process: Anaysis products > Design budget > Set sale's goal > Selected products > Design Test

> Production > Revise > Final

Digital Sketch—Logo

Final Logo

Digital Sketch—Logo

1/2

Social Media Content

Unique Solution: A mix of self-directed photoshoots, graphics, and some content from local influencers.

1/1

Print Material

Unique Solution: Image-based information, displaying the reasonable price, the authentic and little bit bazaar feeling to break the consuming barriers, and also using some exaggerated decoration to attract the passer-by's eyes.

Result: Reached 250% of the sales objective