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Toasta Cafe Restaurant
Visual Identity & Social Media Content
Process Work
Toasta Tea Shoppe is a small restaurant serving various beverages and Shanghai meals.
Challenges: How to introduce exotic food to Canadians?
Goals: To reach 50% of the sales objective
Process: Anaysis products > Design budget > Set sale's goal > Selected products > Design Test
> Production > Revise > Final

Digital Sketch—Logo

Final Logo

Digital Sketch—Logo
1/2
Social Media Content
Unique Solution: A mix of self-directed photoshoots, graphics, and some content from local influencers.









1/1
Print Material
Unique Solution: Image-based information, displaying the reasonable price, the authentic and little bit bazaar feeling to break the consuming barriers, and also using some exaggerated decoration to attract the passer-by's eyes.
Result: Reached 250% of the sales objective
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